SEO: Introduction to SEO (Part 1 of 2)

Introduction to SEO

SEO stands for Search Engine Optimization and can be achieved by:

  • CONTENT: having relevant, unique, and fresh content on your website
  • RECOGNITION: Getting other websites to link to your website (backlinks)

Introduction to SEOHow SEO Works
Search engines such as Google, Yahoo and MSN (BING) use “spiders” which constantly surf the Internet at very high speeds. The spider is constantly scanning a website for content and links. Every link that the spider finds allows the spider to find and scan a new page – called Indexing. Indexing means the spider found your website or web page from a link somewhere, scanned your content and added it to the search engine’s database of content. From that database, the Search Engine ranks the results pages (SERPS) using proprietary algorithms.

Every search engine has their own algorithm that analyzes content in their database and determines how it will be displayed. This is where search engine optimization (SEO) gets its start.

SEO is the practice of setting up a website and implementing a strategy to succeed in ranking as high as possible for specific search terms called a “keyword”. A keyword can be a single word or phrase.

The TWO forms of SEO:
1) On-Page SEO
This is accomplished through best practices for coding your website for results.

  • Meta Information – Every web page is made up of complicated HTML code. What people see on a website we see is just words and images. However, behind the scenes there is actually a complex architecture of “tags” that tells your browser how to display your web pages’ information. It also communicated what is important to the search engine spiders.
  • Site Content – Fresh, relevant, keyword-optimized content helps search engines know what the site is about.

What is NOT recommended for SEO Success
Flash and shockwave – spiders do not pick up these files

Image-only sites – spiders do not pick up images, especially with missing ALT-Tags. Be careful using image maps. Spiders cannot read image maps. Do not use them on your home page or critical pages.

Frames – only one page can be titled (titling is critical in search rankings). If the spider cannot read the complete page (because of the frames), it will not be indexed properly. In addition, some spiders may not even read a frames web site.

Password protected pages – spiders cannot enter password-protected pages

2) Off-Page SEO (Our Specialty)
The key to generating results for your site is to create links and buzz across the internet for your site. This is what draws the attention from Google and other Search Engines and invites them to come back and re-index your website more frequently.

  • Back links – Every incoming link you have pointed to your website is like popularity vote. The more popular you are the higher you rank in the search results for your keywords. Back links can also be referred as incoming links or one-way links. They are by far the most important weapons in your SEO arsenal. A handful of back links from the right sources could be all you need to rank successfully.
  • Four Types of Incoming Links
    Not all links are treated equally. Most website do not have relevant backlinks to their site. If they do, it’s from a handful of sites without rhyme or reason.

The four types of Incoming Links include:

    • Tier 1 – links from an authority site that is highly relevant to your niche
    • Tier 2 – links from an authority site of any topic
    • Tier 3 – links from any website that is highly relevant to your niche
    • Tier 4 – links from any website about any topic

Authority Sites – How do you know that a website is an authority site?

Google has a scoring system called PageRank. This scoring system works on a scale of 1-10 with 10 being the best and 1 for fair. For example, Yahoo! And WikiPedia both have a PR of 9 and are considered to be an authority site.

The last thing you need to know regarding back links is that search engines are also looking at what the actual clickable text of the link “says” and where it points. They do this to determine what the link is relative to. For example, if you had an incoming link to your website that looked like “click here” then the search engines would think that the link was relative to the phrase “click here”. If you want to get higher rankings for your own keywords then you need to make sure the clickable text, which is called the anchor text, includes the keywords that you are trying to get your website to rank high for.

Link Strategies

Link Cloud (Modified Link Wheels)
A link wheel is an interconnected group of websites which essentially link to a targeted website and aims to boost search engine ranking for given keywords.

How does it increase SERP (search engine ranking positions)?
A link wheel is an SEO technique utilizing multiple Web 2.0 blogging platforms and site to interlink articles and content. It has been found to be one of the most effective ways to target a specific keyword and get to catapult sites to the first page on Google.

Link Cloud – Diagram

Link Cloud

(SEO Link Cloud)

Link Magnets

A link wheel is a process of interlinking multiple sites in a wheel with one link going to the hub of the wheel and each spoke linking to another spoke, but never linking one spoke back to another.

The reason a link magnet is so powerful for generating high placements is found in its ability to masking the website’s footprints across the search engine. In turn, it allows “link juice” to be filtered down to the targeted page. This strategy also allows GMG to safely create 100s or 1000s of links into the Link Magnet without any risk of being penalized.

NEXT UP: We will tackle other strategies to get you noticed.

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