SEO: Introduction to SEO (Part 2 of 2)

Introduction to SEO (Cont)

The SEO Fishing System Explained

  • The Boat – Your homepage or landing page (optimized for Tier 1 & 2 keywords)
  • The Fishing Poles – The super targeted, focused keywords
  • The Bait – Specific Web 2.0 properties that already carry high Page Rank and that will rank on the first page of Google for your targeted keywords.

SEO Landing PageSTEP 1

The system begins with in-depth keyword research to find a set of keywords that a site can dominate on search engines. The formula GMG uses to determine if a keyword is a strong candidate is based on this formula:

A Keyword/Key phrase must be searched several times a month (exact numbers withheld to protect the innocent) and have no more than tens of thousands of results when you searched in Google.

EXAMPLE: “valley wine tour”
8,100 Searches/Month + 46,300 (or fewer) Search Results = Strong Keyword
**The terms with the highest number of searches coupled with fewest number of results are ideal.**

STEP 2
The next step is to create content containing the selected keyword(s). Keyword density formula assures Google’s strict guidelines do not penalize clients. Google prefers that pages do not exceed 2-3% keyword saturation. For example,
in a 500-word article, the keyword cannot be used more than 10-12 times.

STEP 3
Once the content is ready to go live, the pages are transformed into optimized web properties. This includes, but is not limit to, blog creation, RSS feed optimization, converting pages into videos or podcasts and submitting the content to thousands of directories, networks and other sites.

Short Term Goal: People will come across the content located on various websites and networks and visit your site with the goal of converting them into clients or customers.

Long Term Goal: Through a complete SEO Strategy, the process is further optimized and repeated multiple times generating a vast harvest of links, visitors and greater pagerank.

Key Performance Indicators

To help GMG dive into ROI for SEO and other Campaigns, it utilizes Multivariate Key Performance Indicators (MKPI) to drill into the actual measurement. Using this indicator to drive relevant traffic to the online and digital brand presence.

This type of testing, when used effectively, allows marketers with highly complex sites, lengthy sales funnels, and/or lifetime customer value goals attach goals on each campaign. For example, when you test a single page on your site or a single landing page (as you must because running tests on multiple pages at the same time can make results murky), the results data probably won’t give you the extent of conversion data you desire. Unless you further evaluate the lift and response in isolation of the test measurements, you may never get a complete view of the customer activity.

There are a variety of other approaches to increasing traffic, but given the proliferation of online and soon mobile search, we believe SEO lies at the heart of any Brand Presence Strategy.

NEXT UP: What is SEM and Digital Marketing?

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